Bruce Kyle, a Microsoft evangelist, wrote an article recently about the “Powered By Microsoft Windows Azure” logo and how you can earn the right to display that.
That may sound odd to some people – why can’t you say you use Azure if you do? Of course you can, but if you jump a few hoops with Microsoft you can use the official logo 
But that is not all! Doing this also helps towards an ISV competence with Microsoft which gets you great assistance and free software from Microsoft, the opportunity to get $250 for marketing and also some other pieces of useful tidbits. One of those tidbits is a press release template, which is so odd for me too see as I am not in marketing, press or anyone else who does those – so lower down you can find mine 
So about those hoops, you maybe wondering how hard or easy this is? I took Pepper through the testing for both SQL Azure & Windows Azure and it took about 30min, reading Bruce’s article & watching a video. It is RIDICULOUSLY easy to do once you have your application built – SO GO. DO IT. BE POWERED BY WINDOWS AZURE!
Enjoy reading my first press release 
For Release 22:00 SAST
4 May 2011
Robert MacLean Becomes a “Front Runner” With the Release of Its Latest Application, Pepper
Johannesburg, South Africa — 4 May 2011 — Robert MacLean today announced it will launch a new application using the Windows Azure Platform. Pepper in combination with the Windows Azure platform helps enable customers to backup, share and synchronize your Visual Studio 2010 settings between multiple machines from directly inside Visual Studio 2010 without any costs or requirements for you. The Windows Azure platform, Microsoft’s cloud services platform, provides Pepper with the ability to build, manage, and deploy cloud based applications.
“Thru the technical and marketing support provided by the Front Runner program, we are excited to see the innovative solutions built on the Windows Azure platform by the ISV community,” said Doug Hauger, general manager for Windows Azure Microsoft Corp. “The companies who choose to be a part of the Front Runner program show initiative and technological advancement in their respective industries.”
“Windows Azure platform provides greater choice and flexibility in how we develop and deploy applications to all developers, both on-premises or in the cloud” said Robert MacLean, Developer of Pepper.
Pepper automates critical processes such as synchronization and backup of settings to the cloud, eliminating the need for local storage and lowering the chances of losing them.
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Product or service names mentioned herein are the trademarks of their respective owners.
For more information, press only:
Robert MacLean, [email protected]