Windows Store app development snack: Why is the store showing the wrong currency?

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To the right is a screenshot from the Windows 8 Store app on my machine. Note the app called Cozy—and in particular, its price: it’s in dollars… and I live in South Africa, where we use rands. :/

The store settings are controlled by the Windows Region settings, so to fix this, you need to change those settings. Search for region:

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Once in the Region app, go to Location and change it from United States to South Africa, or wherever you are:

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Next time you launch the store (you may need to reboot), it will show the correct country! 😊